Why email?
You’ve probably have heard many marketers asking the question, “Is email dead?” Well, not only is it alive and well, it’s also beating other forms of marketing in effectively reaching prospects.
Developing a successful email marketing campaign is can be difficult. MailChimp is surely a satisfactory answer for a lot of businesses. In case you only need a small number of emails sent out, take a look at using Google’s SMTP servers to send emails free of charge, too. Anyone with a Gmail or Google Apps account can use Google’s free service, albeit it does have a daily sending limit.
Do you have a list? Keep it CLEAN!
Programs like ListJanitor can do the heavy lifting for you without risking your online reputation. But sending emails to bad, invalid, blocked addresses will actually hurt your campaigns. Remember to clean your email lists to keep landing in your customer’s inbox. If you want a direct line to your adult audience, email is the way to go.
Overwhelmingly, email marketing has a better chance of reaching your target audience than any other method or communication channel, seconded only by text message markting. Direct email marketing is what adult consumers prefer.
2nd to Email, Text Marketing is hitting a new high!
Do want to send Text/SMS Messages?
Millennials and teenagers are often associated with texting, social media, and social messaging/multimedia apps. Software programs like Textly allow you to send unlimited SMS Text Messages directly to their phones, with NO MONTHLY FEES.
Numerous studies suggest that millennials are more often than not checking their phones – perhaps several times – for new text messages and giving a high priority to companies with good communication.
In Closing
Cast a wide net to catch the most fish. A good balance between sending email campaigns to your clean lists and sending a text message directly to your customer’s phone can increase the success rates dramatically. Good luck and keep looking forward to your future!